VISUAL MERCHANDISER IS NOT A WINDOW DRESSER!
But then who is he, what does he do and where does a real Visual Merchandiser work? Those who know me know that with this topic I usually get a…
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June 14, 2022
VISUAL MERCHANDISING TOOLS: functionality, prototyping, and setting up
Visual tools are fundamental elements for the realization of a correct internal display. But how and which ones to use? Whether you are simply curious, the owner of a…
April 28, 2020
HOW TO MAKE A SHOP WINDOWS THAT SELLS – Part II
Creating a showcase that sells is part of a strategy that must take into account different elements, objectives and goals. A showcase to sell must meet certain requirements: Communicate a…
March 26, 2020
HOW TO MAKE A SHOP WINDOWS THAT SELLS? – Part I
A shop window to sell must meet certain requirements: Communicate a clear message; Get noticed and do it in style; Develop the right balance between the product on display and…
March 25, 2020