Is 15 years that I’m involved in Visual Merchandising world at 360°. I’ve worked in several geographic areas, from Europe to Russia, Saudi Arabia to Emirates, going trough America and CSI nations. Lately Italian market is the one where I’m concentrating my job.
Today I’m making the experience of several years available to companies that want to build, reinforce or rethink their brand identity.
Within the experience and the expert network I’ve worked with, I can offer a consultancy service suitable both for small and big company, that goes from brand identity, true to the brand and marketing strategies, to the making of activities to reach commercial goals.
A service that, within the optimization of display areas, aim to reach strategic purpose and improve business performance.
STORE IMAGE CONSULTANT
DESIGN AND SET UP OF POINT OF SALES, WINDOWS, SHOWROOMS, FAIRS, OPENING
PROJECT, PROTOTYPE AND REALIZATION OF VISUAL TOOLS – MANNEQUINS, DISPLAY, POS MATERIAL, STICKERS…
RESEARCH OF EMOTIONAL COMUNICATION TOOLS – MUSIC, FRAGRANCE, PACKAGING…
CREATION OF ESSENTIAL TOOLS TO APPLY VISUAL SALE TECHNIQUE – VISUAL GUIDELINES, COLLECTION BOOK, LOOK BOOK
VISUAL MERCHANDISING TRAINING AND INSTRUCTION
LOCATION SET UP FOR SPECIAL EVENT
ORGANIZATION OF PHOTOSHOOT/VIDEO FOR CATALOGUES, ADV, SOCIAL
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"Choose a job you love, and you will never have to work a day in your life". (Confucius)
Curiosity and cleverness have always been my most loyal companions and they remain my best “friends”.
I’m able to observe everything with interest, as if it’s the first time every time. I allow and use inspiration and emotions to make treasures from all the stimulation that which surrounds me, transforming it creatively into form.
Had I not graduated in Marketing, I would have definitely pursued a career as psychologist. What attracts me to, visual merchandising is exactly the mix of creativity, marketing and psychology, which compose this fascinating and complex discipline.
The world of visual merchandising is fascinating and complex that requires passion, a quality that cannot be bought or learned.