
Is 15 years that I’m involved in Visual Merchandising world at 360°. I’ve worked in several geographic areas, from Europe to Russia, Saudi Arabia to Emirates, going trough America and CSI nations. Lately Italian market is the one where I’m concentrating my job.
Today I’m making the experience of several years available to companies that want to build, reinforce or rethink their brand identity.
Within the experience and the expert network I’ve worked with, I can offer a consultancy service suitable both for small and big company, that goes from brand identity, true to the brand and marketing strategies, to the making of activities to reach commercial goals.
A service that, within the optimization of display areas, aim to reach strategic purpose and improve business performance.
Services

STORE IMAGE CONSULTANT

DESIGN AND SET UP OF POINT OF SALES, WINDOWS, SHOWROOMS, FAIRS, OPENING

PROJECT, PROTOTYPE AND REALIZATION OF VISUAL TOOLS – MANNEQUINS, DISPLAY, POS MATERIAL, STICKERS…

RESEARCH OF EMOTIONAL COMUNICATION TOOLS – MUSIC, FRAGRANCE, PACKAGING…

CREATION OF ESSENTIAL TOOLS TO APPLY VISUAL SALE TECHNIQUE – VISUAL GUIDELINES, COLLECTION BOOK, LOOK BOOK

VISUAL MERCHANDISING TRAINING AND INSTRUCTION

LOCATION SET UP FOR SPECIAL EVENT

ORGANIZATION OF PHOTOSHOOT/VIDEO FOR CATALOGUES, ADV, SOCIAL
Quotes
Monica is an highly professional dedicated to her job. I’ve appreciated her attention to details. She’s meticulous, at times almost obsessive. She has an excellent propensity in problem solving and ability to adapt to any situation may arise, and, most importantly, she is able to create a strong bond within all team members.
(Carmine Cucinella – CEO Socapri)
I have a vivid memory of Monica’s professionalism and above all of the esteem of all the international partners that have appreciated her work in their location, which contributed in reaching satisfactory sell out.
Monica has always put her passion and natural attitude to obtain the aesthetical balance, respecting the corporate image of the brand. She has always kept in the right consideration the franchisee needs, taking their culture into consideration, including their tradition and limits in the fashion products display in some particular areas.
I have been working in the Fashion industry for more than 20 years and I think Monica is one of the most complete expert I had the pleasure to collaborate with.
(Valeria Garbarino – Head of Sales Emea Moschino)
Monica is a great expert, careful, precise and creative. As for her “art” she has something more: she adds a positive attitude to the technical ability, always smiling and collaborative. She gets into the team right away and stays without hesitation.
While working with Monica you have a double advantage: a job always done at high level in respect of deadlines and in a nice and relaxed atmosphere which is something really critical in such a job of high level of stress.
(Bruno Ricci – Trade Fairs and Shows Manager – Piaggio Group)
’ve worked with Monica in several Pitti edition and I’ve discovered a real very professional person, precise with great problem solving and team working attitude. Her positivity is one of her greatest trait that adds to her empathy, which reveals an undeniable ability to face even the most complicated situation.
(Valentina Monopoli – Cretive Director at Black Mongoose)
The first time I worked with Monica I thought: she is a real professional! Very talented in fashion and great empathy with clients.
(Daniela Comi – CEO Visualiving)
Monica is a very communicative and creative person. She has a unique personal taste that brings together technics and commercial strategies and transforms displays into a sale tool. Monica demonstrates a peculiar aesthetics sensitivity, which she uses to improve the commercial maintenance of the shops. Her attention to details has the objective to translate in her works the company missions and its products image. In addition, she shows her abilities in visual communication, within the visual sense and colours theory, maintain high level aesthetic standards and remaining aligned with our brand where she supports a balanced communication between the parts.
(Luca Catania, boutique manager Milano Via Brera, 23)
Blog
Biography
"Choose a job you love, and you will never have to work a day in your life". (Confucius)
Curiosity and cleverness have always been my most loyal companions and they remain my best “friends”.
I’m able to observe everything with interest, as if it’s the first time every time. I allow and use inspiration and emotions to make treasures from all the stimulation that which surrounds me, transforming it creatively into form.
Had I not graduated in Marketing, I would have definitely pursued a career as psychologist. What attracts me to, visual merchandising is exactly the mix of creativity, marketing and psychology, which compose this fascinating and complex discipline.
The world of visual merchandising is fascinating and complex that requires passion, a quality that cannot be bought or learned.

Education
Contact
Use the form below to send me a message
P.I:08240180722 | Tel. +393332228494 | Email. info@mmvisual.it
