Elevate Your Store to Luxury Level

Type: Video Course

Soon available in english

Transform your storefront into a masterpiece of visual marketing

Why This Course is Different?

The “Luxury Retail Window Displays” video course has been designed to provide you with concrete tools and practical skills that you can apply immediately and independently. This course dynamically and comprehensively synthesizes key concepts derived from 20 years of field experience, focusing solely on substance and key concepts without unnecessary circumlocution. You’ll learn strategies and techniques to plan, organize, set up, and manage successful clothing store window displays. Through numerous practical examples and case studies, you’ll discover how to capture your customers’ attention from outside the store, increasing foot traffic and revenue.

Who Am I?

What Will You Learn?

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Using the storefront as a strategic marketing element
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Creating different types of storefronts based on the goals to be achieved
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Pros and cons of different physical storefront structures
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Organizing space in the storefront and positioning all elements correctly
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Using color in the storefront
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Choosing, dressing, and positioning mannequins
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Structures and commonly used materials in the storefront
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The 11 steps to create an effective storefront
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Trade secrets

Who is it For?

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Visual Merchandisers seeking new insights
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Merchants eager to enhance their storefronts’ appeal
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Enthusiasts new to the retail world and approaching the subject for the first time

Rita Giannetti

Owner ZU-ZU’ DESIGN

Thanks to Monica, I was able to organise my ZU-ZŪ shop in Milan. Her professionalism and experience were very helpful in finding innovative display solutions in line with my products, optimising space and making my new shop pleasant and welcoming.

Alessandro Del Riz

Course student

I found this course very useful and engaging, I was able to understand the important notions thanks to the teaching method of the lecturer who shows great competence and passion for her work.

Veronica Riva

Course student

The course allowed me to learn about a world that was unknown to me and managed to impress me. Proof that with practice, but also with the care and passion that this profession conveys, one can be an artist and always create something innovative. It was an inspiring and original experience that I would definitely do again.

Advanced Visual Merchandising Course

In this comprehensive and experiential course, Monica will share with you her knowledge gained from over 18 years of experience in the field of visual merchandising. You will learn the strategies and techniques to plan, organize, set up, and manage successful window displays in the luxury sector.

Through numerous practical examples and case studies, you will discover how to capture the attention of your customers right from the outside of the store, increasing foot traffic and revenue. You will also learn how to identify the objectives of the window display and to create visually appealing arrangements, coordinating mannequins, colors, structures, and materials in a harmonious and effective way.

The course ‘Window Displays in Luxury Retail’ is designed to provide you with concrete tools and practical skills that you can apply in your work in the luxury sector. Whether you are a professional visual merchandiser looking for new inspirations, a retailer eager to improve your visual image, or simply an enthusiast of the field, this course will provide you with the necessary knowledge to stand out in the luxury retail landscape.

Add the course ‘Window Displays in Luxury Retail’ to your cart now and discover how to create successful window displays in the world of luxury.