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Read more about the article VISUAL MERCHANDISER IS NOT A WINDOW DRESSER!
visual merchandising

VISUAL MERCHANDISER IS NOT A WINDOW DRESSER!

But then who is he, what does he do and where does a real Visual Merchandiser work? Those who know me know that with this topic I usually get a…

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June 14, 2022
Read more about the article HOW TO CHOOSE A VISUAL MERCHANDISER
visual merchandising

HOW TO CHOOSE A VISUAL MERCHANDISER

Choosing a visual merchandiser is definitely of strategic importance for companies. You will have noticed how in the last decade Visual Merchandiser's research and offer have grown exponentially. If until…

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March 10, 2021
Read more about the article VISUAL MERCHANDISING TOOLS: functionality, prototyping, and setting up
visual merchandising

VISUAL MERCHANDISING TOOLS: functionality, prototyping, and setting up

Visual tools are fundamental elements for the realization of a correct internal display. But how and which ones to use?   Whether you are simply curious, the owner of a…

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April 28, 2020
Read more about the article HOW TO MAKE A SHOP WINDOWS THAT SELLS  – Part II
visual merchandising

HOW TO MAKE A SHOP WINDOWS THAT SELLS – Part II

Creating a showcase that sells is part of a strategy that must take into account different elements, objectives and goals. A showcase to sell must meet certain requirements: Communicate a…

22 Comments
March 26, 2020
Read more about the article HOW TO MAKE A SHOP WINDOWS THAT SELLS? – Part I
visual merchandising

HOW TO MAKE A SHOP WINDOWS THAT SELLS? – Part I

A shop window to sell must meet certain requirements: Communicate a clear message; Get noticed and do it in style; Develop the right balance between the product on display and…

0 Comments
March 25, 2020
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