Blog

VISUAL MERCHANDISER IS NOT A WINDOW DRESSER!

VISUAL MERCHANDISER IS NOT A WINDOW DRESSER!

But then who is he, what does he do and where does a real Visual Merchandiser work? Those who know me know that with this topic I usually get a little malaise, so I wanted to address this issue and clarify what are the macroscopic differences make these two figures,...

read more
HOW TO CHOOSE A VISUAL MERCHANDISER

HOW TO CHOOSE A VISUAL MERCHANDISER

Choosing a visual merchandiser is definitely of strategic importance for companies. You will have noticed how in the last decade Visual Merchandiser's research and offer have grown exponentially. If until yesterday the shop fittings were entrusted to sales staff with...

read more
A CHANGING WORLD

A CHANGING WORLD

Virtual Reality, augmented reality and artificial intelligence, new technologies and new marketing strategies available to retailers. What are the future retail scenarios? NO, no no no no, I don't want to distress you further with the post-Covid economic situation,...

read more
HOW TO MAKE A SHOP WINDOWS THAT SELLS  – Part II

HOW TO MAKE A SHOP WINDOWS THAT SELLS – Part II

Creating a showcase that sells is part of a strategy that must take into account different elements, objectives and goals. A showcase to sell must meet certain requirements: Communicate a clear message; Get noticed and do it in style; Develop the right balance between...

read more
HOW TO MAKE A SHOP WINDOWS THAT SELLS? – Part I

HOW TO MAKE A SHOP WINDOWS THAT SELLS? – Part I

  A shop window to sell must meet certain requirements: Communicate a clear message; Get noticed and do it in style; Develop the right balance between the product on display and the scenic elements; To be remembered; The magic formula is so "simple" that it is...

read more