VISUAL MERCHANDISER IS NOT A WINDOW DRESSER!
But then who is he, what does he do and where does a real Visual Merchandiser work? Those who know me know that with this topic I usually get a…
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June 14, 2022
HOW TO CHOOSE A VISUAL MERCHANDISER
Choosing a visual merchandiser is definitely of strategic importance for companies. You will have noticed how in the last decade Visual Merchandiser's research and offer have grown exponentially. If until…
March 10, 2021
A CHANGING WORLD
Virtual Reality, augmented reality and artificial intelligence, new technologies and new marketing strategies available to retailers. What are the future retail scenarios? NO, no no no no, I don't want…
May 17, 2020
VISUAL MERCHANDISING TOOLS: functionality, prototyping, and setting up
Visual tools are fundamental elements for the realization of a correct internal display. But how and which ones to use? Whether you are simply curious, the owner of a…
April 28, 2020
HOW TO MAKE A SHOP WINDOWS THAT SELLS – Part II
Creating a showcase that sells is part of a strategy that must take into account different elements, objectives and goals. A showcase to sell must meet certain requirements: Communicate a…
March 26, 2020
HOW TO MAKE A SHOP WINDOWS THAT SELLS? – Part I
A shop window to sell must meet certain requirements: Communicate a clear message; Get noticed and do it in style; Develop the right balance between the product on display and…
March 25, 2020